![]() PepsiCo created one of the largest consumer companies in the United States. PepsiCo had acquired Frito-Lay in 1965, Pizza Hut in 1977 with its 300 units, and Taco Bell in 1978. In October 1986, KFC was sold to PepsiCo. By 1982, KFC was again aggressively building new restaurant units. The overhaul emphasised cleanliness, service, profitability, and product consistency. New unit construction was discontinued until existing restaurants could be upgraded and operating problems eliminated. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages with little restaurant experience and conflicts quickly arose between the Heublein management and Colonel Sanders, who was quite concerned about the quality control issues in restaurant cleanliness. ![]() In the late 1970s, Brown’s desire to seek a political career led him to seek a buyer for KFC. Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New Zealand, and Mexico. During late 1960s, Massey and Brown turned their attention to international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In 1966, Massey and Brown made KFC public, and the company was enlisted on New York Stock Exchange. Colonel Sanders stayed in a public relations capacity. Brown, who later became the governor of Kentucky, was named president, and Massey was named chairman. Colonel Sanders, at 74 years of age was tired of running the daily operations and sold the business in 1964 to two Louisville businessmen - Jack Massey and John Young Brown, Jr. By 1963, the number of KFC franchises had crossed 300. By mid 1950s, fast food franchising was still in its infancy when Harland Sanders began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.” He had developed a secret chicken recipe with eleven herbs and spices.
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